5 Things You Can Do To Improve Your Local SEO Results
If you own a business that has a physical location, local SEO is essential for you to have to be getting the most customers that you possibly can. Even if your business is entirely online or in Bakersfield, having more targeted traffic will make your business tremendously bigger.
Put a physical address on your website
Having a physical address on your site lets Google and other search engines know exactly where you are and will recommend you more to users in that area. It will also let people know where they can find you. Say, for instance, you don’t have an address on your website. Search engines and a majority of people will think it’s just an entirely online business. However, if an address was on that website, those people will know exactly where they need to go to get to you.
Have social media accounts
Having an active social media account, such as Facebook or Google+ puts trust in your website. Not only will this help put faith in your site, but it will also get people talking about you.
You will need to make sure that your profiles are listed as a business and not as a person, as well as include your physical location, as well as a link back to your website. Having this information spanning across multiple sites (such as Facebook, Google+, Twitter, Instagram, etc.) will not only tell search engines that you are where and whom you say you are, it will also give you the highest social media following, which is also fantastic advertising.
Use Google Places for Business
Google Places for Business is arguably the best thing that you can do to improve local SEO. It directly tells Google where your business is and allows you to control what information Google displays when it shows your local result. Things that you can post are your location on Google maps, your open hours, and your phone number.
Optimize your website for Mobile Phones
These days, everybody and their dog is using a mobile phone. When they are out and about, they are using their phone to find whatever it is that they need. Especially for local businesses, having a good mobile site is key to finding new customers. Like for restaurants in Baltimore, if people are already outside of their house, and decide that they want to eat, they are going to use their phone to search for a place to eat. Google knows this and will put websites that are more optimized for phones ahead of websites that aren’t.
Keep your site updated with high-quality content
Having high-quality content is King. Google and other search engines have gotten extremely good over the past couple of years at determining what makes high-quality content. Regardless of what Google thinks is high-quality content, users will always prefer high-quality content over low-quality content. Having good content on your website will keep potential customers on your site longer and make them more likely to buy from you than one of your competitors.