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5 Benefits of Local SEO

Search Engine Optimization (SEO) is the best form of advertising that you can do.

Especially these days when people are always connected to the internet and searching for things. Gone are the days of flipping through the Yellow Pages when you want to find where to get ice cream on a Sunday afternoon. These days, you get on your computer or search on your phone for “ice cream shops near me,” and you get all of the ice cream shops that are open near you. The top results are all using local SEO, whether they realize it or not. Here are some of the benefits of using local SEO:

Targeted Traffic

If you are a business, you recognize the importance of being the number one spot in the search engine. Having the number one spot is a massive amount of targeted traffic. Compare the traffic that you get through SEO vs. putting up a billboard, the traffic that you get through SEO is significantly cheaper and more targeted since people are already searching for you.

An Instant Boost in Search Rankings

If you use local SEO, you will almost immediately notice a boost in search engine rankings. When you search for something, such as a product or service, notice that Google will almost always list businesses on a map as the top result. These businesses are listed in Google My Business and are using local SEO. Having your company appear on that map will give your website more credibility and therefore increase your organic search engine ranking.

Increased Mobile Traffic

When people are out of their house, they are going to be using their cell phones over their home computer and will search more for things that are local. Some of these people won’t even have visited your website; they will have just found your business on Google.

It Helps You Get Reviews

Having a local listing will help you get reviews for your business. Having reviews on your business is a massive factor for whether or not people visit your store. Local listings on Google have a review button so that customers can review you directly on Google, and you can remind your customers to leave a review. It is important to note that sometimes you will get negative reviews because that’s just the way people and the internet are. The best thing to do about these is to respond in a kind and professional manner to ensure that it doesn’t drive away business.

It Is Cost Effective

Comparing the cost of local SEO to any other form of advertising, local SEO will probably win every time. Local SEO can be completely free if you use the tools provided for you. Compare this, to say, buying an ad in the local paper, which costs hundreds of dollars and might not even get you a customer. If you decide to hire someone to do your SEO for you, it will still come out cheaper because once the SEO is done and you have the number one spot, it will stay in that spot for many years.

There are many other fantastic reasons to use local SEO vs. any other form of advertising whether you are in Saint Paul MN or Youngstown OH. If you are looking to expand your business, local SEO will be the most cost effective way to get your name out to as many people that are interested in buying what you have to
offer.

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